Update: Corn Refiners Association Rename Fail

“High fructose corn syrup” (HFCS) it was, is and shall remain.

The Food and Drug Administration on Wednesday rejected the Corn Refiners Association’s bid to rename its sweetening agent “corn sugar.”

Given the sweetener’s bad reputation in recent years, the association submitted an application to the agency in 2010 to have the product renamed on nutrition labels.

But the FDA said that it defines sugar as a solid, dried and crystallized food – not a syrup.

The CRA, of course, is very concerned about ongoing consumer confusion. Yet, as we wrote before,

Despite all the professed worry over confused consumers, the only thing a consumer really needs to know is that HFCS is a kind of sugar and that if you choose them, all sugar-sweetened foods should be eaten in moderation.

For the bottom line? We eat way too much of the stuff: 60 pounds of corn sweeteners and 60 pounds of table sugar per person, per year, according to nutritionist Marion Nestle….

And despite recent emphasis on the matter, this sugar glut is about much more than obesity and diabetes. Let Nancy Appleton count the ways

Image by joneser005, via Flickr

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