It’s not hard to imagine that a kid who’s been taught to “just say no to drugs” might be a little resistant to taking “good” (i.e., socially acceptable) drugs such as Ritalin (even as others follow the opposite tack and take advantage of the easy availability of prescrition drugs). Such a child must be taught or persuaded to embark on a life of pill-popping.
In that case, propaganda does wonders – such as the Swedish brochure we recently saw via Furious Seasons: “Tips and tricks for cool boys and girls with ADHD.”
Yes, it’s a tip sheet for “cool” ways to devour drugs. The whole thing – and an English translation – can be found over at the Bonkers Institute. Here’s just a sample:
Toads catch insects with their tongue and gobble them up.
Swallow the way a lazy toad does. Put the pill on your tongue, take a sip of water and lean your head back. GULP – you swallowed the pill!
And for more on the normalization of drugs and “The Wholesale Sedation of America’s Youth,” be sure to read Andrew M. Weiss’ fine essay in Skeptical Inquirer.