As we’ve said before, we get a lot of media releases. Most of them go right into the trash, usually because they’re inappropriate to this blog’s focus, uninformative or seem to have little purpose beyond trying to get a mention for some product. (We aim to keep this a commercial-free space.)
But every once in a while, a release gets our attention – such as one we got earlier this month from the Produce for Better Health Foundation. Since we hadn’t heard of this organization but liked the idea behind its name, we checked out their consumer site – Fruits & Veggies: More Matters – and liked what we saw.
According to their background material, “Produce for Better Health Foundation is a nonprofit organization whose mission is to lead the way to achieving increased daily consumption of fruits and vegetables by leveraging private industry resources, leveraging public sector resources, influencing policy makers, motivating key consumer influencers, and promoting fruits and vegetables directly to consumers.” While some of their corporate sponsors and partners may raise eyebrows among those concerned with nutrition, food quality and sustainability issues – McDonald’s? BASF? – on the whole, the campaign’s Web presence provides a ton of useful, easy-to-understand information for consumers wanting to improve the quality of their diet by eating more produce (something the vast majority of Americans need to do).
One of the things we like best about the site is that it addresses the most common issues people mention when explaining why they don’t eat more produce: how to buy quality produce on a limited budget, how to prepare vegetables and how to cook quick/easy meals in which produce isn’t the sidekick but the star. You’ll also find tips for things like eating seasonally, starting your own garden and encouraging kids to eat more vegetables and fruit. (ASIDE: Parents looking for even more help with teaching their kids healthy eating habits should also check out Dr. Dina Rose’s It’s Not About Nutrition: The Art & Science of Teaching Kids to Eat Right.)
Check out fruitsandveggiesmorematters.org for yourself!