How to Be Misleading while Saying Nothing in 4 Easy Steps

Originally posted 15 April 2011

Write a “health news” article like this one:

Click image to enlarge

Instructions

  1. Slap on a too-good-to-be-true headline that seems to green-light unhealthy behavior.
  2. Cite “a new study,” but don’t name the publication or authors.
  3. Red-light the behavior your headline seemed to green-light: “This study doesn’t really say what you might want it to say.”
  4. Spout conventional dietary wisdom.
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