Originally posted 15 April 2011
Write a “health news” article like this one:
Click image to enlarge
- Slap on a too-good-to-be-true headline that seems to green-light unhealthy behavior.
- Cite “a new study,” but don’t name the publication or authors.
- Red-light the behavior your headline seemed to green-light: “This study doesn’t really say what you might want it to say.”
- Spout conventional dietary wisdom.